Post by account_disabled on Dec 21, 2023 8:57:21 GMT
That it believes is best for the customer. It captures the signals provided by the future buyer and embarks on their preferences and needs." (Steve Denning) 3. Different audiences require different approaches Your communication with those who have already bought from you should be different from the speech you use to attract new buyers. The user who has already converted is more prepared to receive content related to your brand, while the person who enters your site for the first time still needs to be educated when it comes to your product or solution. For those visitors who have recently registered on your site, you have to deliver content that helps them solve a problem before presenting your product/solution.
Rich gifts and materials When you offer rich material, for example Special Data an ebook , without charging an additional amount for it, you foster a sense of "reciprocity" in your user that influences their purchasing decisions in the future. He can buy again on your page, since in addition to delivering a quality product, you have provided him with content that has been useful to him and that has increased his perception of the value of that purchase. Making an analogy, it is like the case of a teacher who has a bodybuilding course for beginners and offers an ebook with recipes based on proteins, for example.
But be careful! Be careful so that the consumer does not perceive this strategy as tied purchasing, or the traditional bait and hook model, which is when you offer one product associated with another. Your language must be very clear so that the buyer understands that he is paying only for one product. Promotions on the purchase of more products A widely used tactic to build customer loyalty is to offer discount coupons for other purchases they make on your site. For example: a blog that organizes music festivals offers a 25% discount.
Rich gifts and materials When you offer rich material, for example Special Data an ebook , without charging an additional amount for it, you foster a sense of "reciprocity" in your user that influences their purchasing decisions in the future. He can buy again on your page, since in addition to delivering a quality product, you have provided him with content that has been useful to him and that has increased his perception of the value of that purchase. Making an analogy, it is like the case of a teacher who has a bodybuilding course for beginners and offers an ebook with recipes based on proteins, for example.
But be careful! Be careful so that the consumer does not perceive this strategy as tied purchasing, or the traditional bait and hook model, which is when you offer one product associated with another. Your language must be very clear so that the buyer understands that he is paying only for one product. Promotions on the purchase of more products A widely used tactic to build customer loyalty is to offer discount coupons for other purchases they make on your site. For example: a blog that organizes music festivals offers a 25% discount.